With Google my business
Almost 70% of online searches are conducted via Google, and one out of every five of those searches is regarding a business or place. That’s where Google My Business comes in. It’s a service that allows the physical location of your business to be found on Google Maps, letting customers track you down more easily. If you don’t have your business listed on Google My Business, you need to put this on the top of your “to do” list immediately. It’s one of the best things you can do to expand your customer base.
What Are the Benefits of Google My Business?
It’s the New Yellow Pages
Gone are the days when people reached for a phone book if they needed a specific service. Google My Business serves as the Yellow Pages today, especially for local businesses. Even if you don’t have a website, customers can search for your category (e.g. plumber, bakery, or photographer) and see a list of local businesses in that field.
You’re Easier to Find
When your business is listed with Google Maps, your exact address and location is given to customers. They don’t have to wade through the “contact us” section of a website or click through your Facebook profile to find out where you are. If customers are searching using their mobile device, Google Maps includes GPS navigation, providing turn-by-turn directions to your door.
It’s Free Advertising
What’s the only thing better than advertising for a small business? Free advertising! And that’s what you’re getting with Google My Business. Even if your small business does have a budget for advertising, it’s likely not large. Take advantage of everything you can, and advertise to customers in your area for no charge.
Why Use Google My Business?
GMB offers businesses a range of services.
Updating business information on Search, Maps and Google+ from one place. Merchants can update business information, including contact information opening or operating hours, website details and business descriptions, whenever they wish. This is the information that winds up in Google’s Knowledge Graph, which appears to the right of search results, highlighting facts, photos, maps and other relevant information that might make searches more focused and successful.
Add photos of your business, including shots of employees, customers, products and store locations, displays, facilities and any other business-related images. Connect directly with customers and fans by sharing events and news, updates and more, through the business’ Google+ page.
Monitor and respond to Google reviews; another opportunity to connect.