Category: Clever Tips

AdWords Tip #1: Combine Branded Terms with Modified Broad Keywords

The secret to lowering your CPCs and simultaneously boosting your ad rank lies in Google’s mystery metric—Quality Score.

Web Design

Learn the fundamental rules of type design

AdWords Tip #2: Take Advantage of Location-Based Bid Modifiers

One of the best ways to fine tune your AdWords account is to identify what’s working and amplify it (or promote your “unicorns”—in Larry Kim speak). One route to do this is through location-based bid modifiers.