20 Digital Marketing News Sources You NEED to Be Reading
To say that the digital marketing industry moves rapidly would be a considerable understatement. With everyone moving fast and breaking things, it’s easy to fall behind on the news that really matters.
With that in mind, we have gathered 20 of what we consider essential sources of the latest marketing news.From breaking headlines to in-depth analysis of emerging trends, these publications will see you right when it comes to the bleeding edge of digital marketing.
Inside AdWords Blog
Some news sources break AdWords developments so fast you’d think they were constantly hitting refresh on the official Inside AdWords blog. Obviously the definitive place to get (officially sanctioned) news about new AdWords features, the AdWords blog is the news source for PPC marketers who need to know what’s going on as it happens. Remember, however, that when it comes to the juicier gossip about AdWords, you’ll have to look elsewhere…
Search Engine Land
If you’re in search, you’re probably already an avid reader of Search Engine Land. The publication also organizes and hosts the hotly anticipated Search Marketing Expo (SMX) conference every year. The industry’s go-to news source for both breaking headlines and comprehensive analysis, Search Engine Land should be in every search marketer’s RSS feed.
Search Engine Watch
Another must-read for search marketers, Search Engine Watch provides a wide range of coverage of everything that’s going on in digital marketing. Although SEW does offer breaking news and timely content, it also provides analysis of developing trends and actionable how-to articles that will help you become a better search marketer.
Search Engine Journal
Over the years, SEJ has grown from a small but dedicated blog into a diverse and reliable source of Internet marketing news with its finger on the pulse of everything search, social, SEO, and content. SEJ is also in the events business, running the impressive SEJ Summit, and also hosts the Marketing Nerds podcast, a series that’s as entertaining as it is informative.
The SEM Post, run by Jennifer Slegg, is always one of the first sites to break news stories about the industry’s biggest events. If you want to stay up-to-date on what’s going on in search, be sure to subscribe to the SEM Post’s RSS feed and follow them on Twitter – they usually update several times per day, making it one of the best places to keep up with our rapidly changing industry.
One of the digital marketing industry’s best-known and most-loved companies, Moz also creates top-tier content about content, SEO, and wider digital marketing trends. From Rand’s Whiteboard Fridays to Dr. Pete’s in-depth analysis of search’s most mysterious enigmas, there’s always something worth reading (or watching) at Moz.
Although our friends at Distilled have an office in New York, their main office is based in London. Distilled is one of the best sources for content relating to PPC, SEO, and digital strategy. Always brimming with genuine insight and a keen eye for trends to watch out for, the Distilled blog is essential reading for marketers hoping to stay ahead of the curve.
Search Engine Roundtable
Barry Schwartz’s blog, Search Engine Roundtable, is another essential read for Internet marketers. Few news sources, independent or otherwise, manage to combine breaking hard news coverage with analysis and context the way Search Engine Roundtable does, and between the daily recaps, the active and engaging forum, and the regularly posted video content, there’s more the enough to keep even the most diligent newshound satisfied.
Media Post is one of the most comprehensive online advertising, digital marketing, and media news sources out there. Although their coverage is diverse, ranging from TV audiences and print circulations to social media and search marketing, the quality of their editorial standards certainly doesn’t suffer for it, and they’re often among the first to break major stories. One of the best all-round news sources you should be reading if you aren’t already.
Small Business Trends
Small Business Trends is another of our favorite all-rounder news sources. Covering everything from venture capital developments to trends in entrepreneurialism and striking out on your own, Small Business Trends also boasts great coverage of many aspects of digital media and marketing, making it a worthwhile addition to your (rapidly growing) reading list.
Social Media Today
Whenever anything of note happens in the social media world, Social Media Today is often among the first to report on it. Featuring a wide range of content beyond its hard news coverage, SMT is an indispensable ally to social media marketers who need the latest news as it happens.
Although SocialTimes is not an independent news site, but rather a site owned and operated by AdWeek, that doesn’t diminish the quality of its coverage or its value to social media marketers. In fact, SocialTimes is one of the very best places to get social media news from an advertising-centric perspective, a relative rarity today, despite social media advertising’s rapidly growing popularity.
Social Media Examiner
One of the things we like most about Social Media Examiner is that it isn’t content to merely report on the news, but also offer actionable tips on how you can use it. This blend of hard news and applied strategy should put SME on every social media marketer’s to-read list.
It’s difficult to imagine the world of social media without Buffer. Ever since they shocked pretty much everyone with their radical approach to corporate transparency, the Buffer team has continued to raise eyebrows and the bar with the quality of their content and their timely insights into trending topics. In a rising ocean of content about social, Buffer continues to stand out.
Just over 10 years ago, Pete Cashmore launched Mashable from his home in Aberdeen, Scotland. Today, Mashable is one of the titans of Internet publishing, boasting a social media following of tens of millions and some of the best marketing news content out there. When it comes to news on developments in social media, Mashable is tough to beat.
Content Marketing News
Unlike other aspects of digital marketing, there is very little actual news on which to report in the realm of content marketing. When there is, it’s usually tangentially related to a more newsworthy industry, such as SEO, rather than considered an entity unto itself. That said, there are several resources that we personally read on a regular basis to help us stay abreast of changes and trends in content that we think you’ll also find valuable.
When it comes to content, nobody does it better than Copyblogger. Granted, Copyblogger is a little light when it comes to breaking news, but then again, content marketing isn’t exactly the most newsworthy topic, in the truest sense of the word. However, for content marketers seeking to hone their craft, Copyblogger is an invaluable resource, and therefore worthy of inclusion in this round-up. Subscribe to their RSS feed right now.
Contently not only do they offer an awesome free portfolio builder for content producers and journalists who’ve made the switch to content, they also publish two excellent blogs/newsletters: The Content Strategist and The Freelancer, both of which are always at the top of our reading list.
Content Marketing Institute
Few organizations have done as much to advance content marketing both as an industry and to industry than the Content Marketing Institute. For many years, CMI has been the most vocal advocacy and support organization for content producers of all types, and the CMI blog and whitepapers are nothing short of essential reading for content marketers.
We first discovered CoSchedule thanks to its Headline Analyzer, a remarkably nifty free tool that evaluates the strength of your headlines. Since then, we’ve become regular and loyal readers of the CoSchedule blog. Offering some of the most actionable content tips out there, CoSchedule consistently publishes useful content that helps us do our job better.